Your social media networks are new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

Brands who engage on social media channels enjoy higher loyalty from their customers. Companies should leverage social media for connecting with their audience. A strategic social media plan can be influential in morphing consumers into being brand loyal.

Every post you make on a social media platform is an opportunity for prospects to convert to customers. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers. Every blog post, image, video, or comment you share is a chance to gain new clients.

Social media marketing results in higher conversion rates. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do.

Interacting with your customers regularly is a good engagement philosophy for gaining new customers. The more people converse about you on social media, the more authoritative your brand will seem to the universe.

Without social media, your inbound traffic is limited to people already familiar with your brand. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity to generate web traffic.

According to research, 84% of marketers found as little as six hours of effort per week was enough to generate more traffic. If you can invest in developing your content and syndication strategy, you could start seeing phenomenal results.

SEO is the best way to capture relevant traffic from search engines. It’s no longer enough to regularly update your blog, ensure optimized tags and meta descriptions. Google and other search engines are calculating their rankings using social media presence as a dominant factor.

Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. You can measure conversions based on different promotions posted on various social media channels.