Using social media influencers in your marketing campaigns is the practice of building relationships with the people who can build relationships for you. An influencer can reach consumers via their blogs and social networks that your brand may not be able to.
Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Recent studies have found that 75% of B2B buyers are influenced by information found on social media.
While selecting your influencers, we adopt the 3R’s policy:
Once you have identified who and what works best for your brand you can build a stronger influencer marketing strategy.
#Social has a database of influencers segmented according to geography and industry specific verticals. Our ‘Influencer Relationship Management’ programs aim to increase the positive mentions of your brand among select opinion leaders, driving brand visibility and advocacy.
We also have access to a large network of portals that publish guest posts.