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Influencers

Using social media influencers in your marketing campaigns is the practice of building relationships with the people who can build relationships for you. An influencer can reach consumers via their blogs and social networks that your brand may not be able to.

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Recent studies have found that 75% of B2B buyers are influenced by information found on social media.

While selecting your influencers, we adopt the 3R’s policy:

  • Relevance: The influencer is sharing content and developing a following relevant to your business and the vertical segment you want to target.
  • Reach: The number of people you could potentially reach through the influencer’s follower base that would bring value to your business.
  • Resonance: The potential level of engagement the influencer can create with an audience that is valuable and relevant to your brand.

Once you have identified who and what works best for your brand you can build a stronger influencer marketing strategy.

#Social has a database of influencers segmented according to geography and industry specific verticals. Our ‘Influencer Relationship Management’ programs aim to increase the positive mentions of your brand among select opinion leaders, driving brand visibility and advocacy.

We also have access to a large network of portals that publish guest posts.

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