Instead of thinking about social media analytics as a noun, think of it as a verb. Specifically, it’s gathering data from social platforms to help guide your marketing strategy.
This process begins by prioritizing business goals. For example, your focus may be to double the number of new visitors to your website.
The second step is determining key performance indicators (KPIs). In this case, your chief social media KPI would likely be based on engagement stats. These can be broken down into:
By collecting this data, you can figure out your social media ROI.
We work with following Analytics software to provide you a detailed social dashboard.
Easily drag-and-drop CPC, CTR, ROI, CVR or any KPI into our dashboard to analyze performance from any data source. It's that easy!
Combine multiple views of data to get richer insight. Best practices of data visualization are baked right in.
We can create almost any type of visualization matrix for you. From scattered plots, heat maps and word clouds to traditional bar graphs, dual lines and area charts.
Anyone can analyze data with our intuitive drag & drop products. No programming, just insight!
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