A quick Google Search of your brand should display your social media presence on different platforms A social media audit is the process of reviewing what’s working, what’s not and what can be done to improve your brand engagement on different social media channels. It is...
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Large number of companies and small businesses are now investing a considerable part of their marketing budget in formulating a social media campaign. As per Forrester Consulting, around 60% of the senior marketers believe that their companies require leveraging social media marketing to survive in...
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Social media platforms, these days, offer the best avenue to enhance brand visibility. Various contests and marketing campaigns are organized from time to time so that companies are able to connect with their prospective clients better. Basically, these campaigns work best when you want to launch...
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Social media can be a bit of a mixed bag. Twitter was designed as a democratic platform so all users have 140 characters to voice their opinion. That sounds great. Yet, sometimes it feels like most people choose to angrily shout into the void rather...
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Pinterest is one of the fastest growing social media platforms today. With well over 10 million visitors, it is definitely in the major leagues. There are many misconceptions about the user base of Pinterest, with labels like “hipster” or “wedding planner” going around more than...
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Sentiment analysis plays an incredibly important role in social media monitoring. It is better known as opinion mining and that’s exactly what it does. This analysis yields deeper insights into popular opinion regarding specific topics. Most companies utilize it to assess the feedback they get...
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LinkedIn Publishing is an alternative platform to put out your content if you are an aspiring blogger or more importantly, if you want your brand’s blog to be a success. LinkedIn Publishing houses a greater audience and therefore puts your content out to the greater...
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Twitter has grown exponentially in the last few years and it continues to do so to this very day. Some of this growth can be attributed to entrepreneurs trying to feature their brand on social media; doing everything they can to increase their visibility and...
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Every business and every entrepreneur these days needs to be present on social media; and one of the biggest giants in this game is Instagram. Instagram is one of the largest media sharing social media platforms to ever exist. What business would turn down an...
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Social media marketers these days understand the importance of visual stimulants in capturing an audience; and have therefore improved their marketing regiments on graphic based social media platforms like Instagram, Tumblr and Pinterest. Studies have shown that marketing campaigns with images perform much better than...
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